Hyogo Prefecture is surrounded by lush nature, and connects the Sea of Japan and the Seto Inland Sea. It is a region rooted in manufacturing, where over forty different local industries are gathered with their inherited history and culture.
HYOGO CRAFT is a “ local craft project” creating new lifestyles from Hyogo’s local and traditional industries. Our work ranges from product development with craftsmen, content creation introducing the production area and artisans, to managing an online store featuring the products and ways to use them.
We introduce products that can be loved for a long time, forged from the heart and hands of people.
From the people who make things, to people who use them.
From tradition to everyday life.
From objects to stories.
At the intersection where all these things converge, you are sure to find a rich life surpassing convenience.
To connect the artistry and thoughts of the craftsmen with the lifestyle and feelings of the audience through design.
① Content Creation & Marketing – Conveying the culture and thoughts of the craftsmen in the region within and outside of Japan
Sharing content about craftsmen that are not typically connected through various mediums, including web & print media, social networks, and events.
② Online Shop – Delivering products to domestic and overseas markets
Curating and selling products produced by HYOGO CRAFT, with local products from Hyogo Prefecture, throughout Japan and around the world.
③ Specialty ‘Antenna’ Shop – A physical store bringing Hyogo products to Hyogo people
Featuring each product at our design store “TRUNK DESIGN” in Tarumi, Kobe City and holding events, inviting artisans to connect with their audiences.
④ Design & Production – Co-creating new products with craftsmen
Continuously supporting local industries, from product planning and development using the skills of the craftsman, to branding and promotion, and developing overseas sales channels.
