Hyogo Prefecture is surrounded by lush nature, and connects the Sea of Japan and the Seto Inland Sea. It is a region rooted in manufacturing, where 40 different local industries are gathered with their inherited history and culture.
HYOGO CRAFT is a local craft project creating new lifestyles from Hyogo’s local and traditional industries. Our work ranges from product development with craftsmen, to content creation introducing the production area and artisans, to an online store featuring the products and ways to use them.
We bring in products that can be loved for a long time, forged from the heart and hands of people.
From the people who make things, to people who use them.
From tradition to everyday life.
From objects to stories.
At the intersection where all these things overlap, you are sure to find a rich life surpassing convenience.
To connect the artistry and thoughts of the craftsmen with the lifestyle and feelings of the audience through design.
① Content Creation & Marketing – Conveying the culture and thoughts of the craftsmen in the region within and outside of Japan
Sharing content about craftsmen that are not typically connected through various mediums, including web & print media, social networks, and events.
② Online Shop – Delivering products to domestic and overseas markets
Curating and selling products produced by HYOGO CRAFT, with local products from Hyogo Prefecture, throughout Japan and around the world.
③ Specialty ‘Antenna’ Shop – A physical store bringing Hyogo products to Hyogo people
Featuring each product at our design store “TRUNK DESIGN” in Tarumi, Kobe City and holding events, inviting artisans to connect with their audiences.
④ Design & Production – Co-creating new products with craftsmen
Continuously supporting local industries, from product planning and development using the skills of the craftsman, to branding and promotion, and developing overseas sales channels.
Taka is a town in the center of Hyogo Prefecture, surrounded by mountains, and is considered to be a comfortable place to live, with a comfortable balance of nature and people. It is said to be the birthplace of Sugihara paper, which has a history of more than 900 years, as well as Yamada-Nishiki, a high-quality sake rice. Sugihara paper has been produced here since ancient times, and the raw material “kozo” is sourced directly from this town.
Ono is a city northwest of Kobe. As a commuter town to Kobe and Himeji, the city has been developed into a residential area since the 1970s. The abacus was introduced 450 years ago, and settled down in Ono City after many tribulations. It is a traditional craft boasting a 70% share of the national market. In the age of calculators and computers, the abacus is marketed as an educational tool that boosts development of the right brain, honing memorization and information processing skills.
mada Town is the birthplace of Tamba Tachikui-yaki, which has been produced for over 800 years, since the late Heian period. Surrounded by mountains, it is a quiet town with lush greenery. The functional beauty of pottery, such as tableware and vases, has been highly praised as folk art by art critics Soetsu Yanagi and Bernard Leach. Tamba Tachikui-yaki continues to evolve with the times, constantly evolving and producing new pieces every day.
An old castle town of the Sasayama Clan (Tanba Province). The town’s streets and festivals are deeply influenced by the culture of Kyoto. Surrounded by lush mountains, the town didn’t have many industries other than rice cultivation, which led to several revolts in the late Edo period. To resolve this, farmers were allowed to go to Nada (Settsu Province) for sake production in winter as a side business, and masters of Kyoto-yaki were invited to open kilns. Ojiyama-yaki was born in those days and still remains today.
Banshu is a production area of Banshu-ori, and about an hour from Kobe by car. The weaving was introduced from the Nishijin district in Kyoto during the Edo period, and developed as a side business for farmers. Blessed with soft water suitable for dyeing, suitable climate for cotton cultivation, this region was self-sufficient in clothing production. Today, all the processes of dyeing, weaving, and processing are carried out in a single production area.
Himeji is a region with the second largest commerce and population in Hyogo. It was once the capital of the Harima Province (or Banshu) in the Edo period. Seafood here is delicious, nourished by agriculture and the nutrients that flow into the sea through the many rivers.
Since before World War II, there have been factories for iron, steel, forging, and casting electronic parts. Himeji also produces matches, leather, and gelatin.
A remote island located in the Seto Inland Sea. Since ancient times, Seto Inland Sea has been blessed with abundant food resources and dubbed “miketsukuni”, meaning a country offering food to the imperial family. The incense industry (thriving on Awaji’s climate) expanded here as a sideline for fishermen during the rough winter season, especially after the war, where there was an increase in demand. Awaji is also known for roof tiles and onions.